Your company name, logo design and tagline are your unique identity. Trademarking these important brand representations will preserve the image and reputation that you have been striving hard to create and enhance. The protection of this type of IP is especially important if you plan to grow and develop your business into a recognizable brand. After you have successfully established your brand, the trademark will prevent imitation or duplication by other parties seeking to ride on your success for their own gains. Companies who neglect to register their trademark risk competitors taking advantage of your hard-earned reputation by imitating your brand to their advantage.